23a

Andrew Lanza
ENT3003
Prof. Pryor
11/8/17

Your Venture's Unfair Advantage

 1) "Secure Carry" technology
-Valuable: The adjustable grips on the cupholder make it so the beverage cannot spill
-Rare: It has never been developed before
-Inimitable: It is patented technology
-Non-substitutable: There's no other product on the market that provides this technology

2) "Secure Base" technology
-Valuable: The weight at the base of the cupholder is what prevents the cupholder itself from tipping
-Rare: It is in some other products, but not coupled with the "Secure Carry" technology elsewhere
-Inimitable: It is patented technology in a cupholder
-Non-substitutable: If there were no weight, the cup would tip despite the grips.

3) Partnership with Tervis
-Valuable: Their product is the ideal complement to ours
-Rare: Few or no other companies have partnerships with them
-Inimitable: Our first major partnership
-Non-substitutable: Couldn't ask for a better business partner

4) Savings
-Valuable: Money is always useful
-Rare: Not very rare, but for a company of our size, they're good
-Inimitable: You only get one chance to get your company off the ground running
-Non-substitutable: We need the money now to expand the company

5) Large target market
-Valuable: Many customers
-Rare: Few markets with so few entrants have this large of an opportunity for market share
-Inimitable: This is the only market I need
-Non-substitutable: A market smaller than this would be disadvantageous

6) Business contacts
-Valuable: Establishes us in the sector
-Rare: We have suppliers and distributors
-Inimitable: The contacts are unique
-Non-substitutable: The business would operate differently if they weren't involved in our business operations

7) Experienced executives
-Valuable: They (we) have the experience necessary to run the company well
-Rare: Startups rarely have such good human capital
-Inimitable: The chemistry we share is invaluable
-Non-substitutable: It would be an impediment to work with anyone else

8) Educated employees
-Valuable: Their competency increases efficiency
-Rare: Good employees always seem harder to find
-Inimitable: Human capital is always unique
-Non-substitutable: Other, less educated employees couldn't run the business these employees do

9) Great human capital
-Valuable: Networking made easier
-Rare: Having good relations with many other businesspeople
-Inimitable: Only (we) can be us
-Non-substitutable: The colleagues within the organization trust each other

10) Reach
-Valuable: Being able to hit the right markets with marketing campaigns is huge
-Rare: Hitting the right markets is difficult
-Inimitable: The organization would be less successful otherwise
-Non-substitutable: Having good marketing reach is huge

My most important asset is definitely the technology for the cup. Despite having great other capital for the company, it wouldn't exist without the product itself.

Comments

  1. UnknownNovember 12, 2017 at 10:03 PM

    Great job on generating your list of 10 resources and VRIN analysis. I really liked how you formatted your post. I also liked how you were able to recognize how important of a resource business contacts, experienced executives and human capital are. You can’t just rely on yourself to grow your product you need help and having those resources is very valuable.

    ReplyDelete
  2. UnknownNovember 12, 2017 at 11:01 PM

    I formatted my post similarly to yours as it made it easy to follow along. I think you could have gone into slightly more detail about some of your resources, however, you did a good job listing your strengths and analyzing what is the best. This is definitely a solid foundation to the beginning of your business.

    ReplyDelete

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