ENT3003

Andrew Lanza ENT3003 Prof. Pryor 11/29/17 Reading Reflection No. 3 1) In Thinking, Fast and Slow  by Daniel Kahneman, the author undermines human judgment by showing decades of his research devoting to explaining human behavior through 'systems' of thought. Kahneman states that human judgment is not as predictable as it may seem when it comes to decision making. His research devises that humans act either instinctively and emotionally or  more deliberately and logically. Kahneman attributes much of our decision-making ability to be entirely subconscious in the moment, essentially making it unnoticeable to us. His research uses psychological principles to explain neurological behavior and decision making we do every day. 2) I believe that T hinking, Fast and Slow connects with what we are learning in ENT3003 because it helps me as a reader understand more what drives human behavior. A s a budding entrepreneur, a nything that can give me insight into what a potential...

Andrew Lanza ENT3003 Prof. Pryor 11/28/17 Celebrating failure 1) Believe it or not, for this assignment I chose to select assignment 25. Assignment 25 was one I simply could not find enough information to use and to make a legitimate post. More than once I opened the assignment sure I would finish, and never submitted a thing.  2) I learned that you wont be able to do every assignment every time, but rather you should do all that you can and do them WELL. 3) Failure made me disappointed in myself and my capacity to problem solve. I think that facing problems like I did in ENT3003 will help me approach problems in the future because I will have a more determined mindset to troubleshooting/solution-providing. 

Andrew Lanza ENT3003 Prof. Pryor 11/14/17 Venture Concept No.1                F or my entrepreneurial studies this semester, I have formulated a hypothetical business that sells car cupholders. These aren't just any cupholders though. These cupholders are designed to meet the needs of a market that was yet to be touched by a major retailer. My product was inspired through the opportunity of the need for a secure way to transport beverages of all sizes in one’s car cupholder. The opportunity, from my perspective, is just as much the unmet need as it is the customer. Through this opportunity, I found the chance for innovation. Enter the Secure Carry Cupholder . This innovation is the answer to the question. The point of innovation is to fill an unmet need, which is exactly what my product does. The reason I pursued creating the Secure Carry Cupholder is because I saw the opportunity, and I empathized wit...

Andrew Lanza ENT3003 Prof. Pryor 11/9/17 Elevator Pitch 3 1) https://youtu.be/kaWatOgXveQ  2) I received good feedback last time regarding my pitch. My clothing was commented on, and I adjusted that, along with some dialogue, for this pitch. 3) This time around, I dressed nicer, but still casually. I spiced up the pitch with more specifics as well. 

Andrew Lanza ENT3003 Prof. Pryor 11/8/17 Your Venture's Unfair Advantage 1) "Secure Carry" technology -Valuable: The adjustable grips on the cupholder make it so the beverage cannot spill -Rare: It has never been developed before -Inimitable: It is patented technology -Non-substitutable: There's no other product on the market that provides this technology 2) "Secure Base" technology -Valuable: The weight at the base of the cupholder is what prevents the cupholder itself from tipping -Rare: It is in some other products, but not coupled with the "Secure Carry" technology elsewhere -Inimitable: It is patented technology in a cupholder -Non-substitutable: If there were no weight, the cup would tip despite the grips. 3) Partnership with Tervis -Valuable: Their product is the ideal complement to ours -Rare: Few or no other companies have partnerships with them -Inimitable: Our first major partnership -Non-substitutable: Couldn...

Andrew Lanza ENT3003 Professor Pryor 11/2/17 Reading Reflection No.2 1)    For my second reading reflection, I chose Cognitive Surplus by Clay Shirky. This book was particularly eye opening for me, because it highlighted a lot of intricacies in my (our) everyday lives that I otherwise wouldn’t spend time thinking about. The book explores the broad impact of television on our lives as a medium for diffusion of information and general time sink. Cognitive Surplus gives empirical evidence as to what holds us back as society, as Shirky derives a portion of this from the amount of time we spend consuming media and television. His comparative alternatives to time spent watching television show the stark nature of time seemingly wasted internationally by billions of people every day . Shirky approaches the storytelling of Cognitive Surplus with a sort of “what-if” outlook on society, which encapsulated me while I was reading it. This was because the picture he paints of...