ENT3003

Andrew Lanza ENT3003 Prof. Pryor 12/6/17 Final Reflection This semester, ENT3003 helped me realize how independently I can solve problems. I particularly enjoyed our venture concepts and the reading reflections. I think learning from the best and brightest in the world is the best way to better yourself. It was inspiring to learn about people like Elon Musk! I think my experiences in this class have led me to embrace a more entrepreneurial mindset. For future students of this course, I would highly recommend keeping a planner. There are SO many assignments in this class. You really are doing yourself a huge disservice by not doing all of the assignments.

Andrew Lanza ENT3003 Prof. Pryor 12/6/17 Venture Concept No.2 For my entrepreneurial studies this semester, I have formulated a hypothetical business that sells car cupholders. These aren't just any cupholders though. These cupholders are designed to meet the needs of a market that was yet to be touched by a major retailer. My product was inspired through the opportunity of the need for a secure way to transport beverages of all sizes in one’s car cupholder. The opportunity, from my perspective, is just as much the unmet need as it is the customer. Through this opportunity, I found the chance for innovation. Enter the Secure Carry Cupholder . This innovation is the answer to the question. The point of innovation is to fill an unmet need, which is exactly what my product does. The reason I pursued creating the Secure Carry Cupholder is because I saw the opportunity, and I empathized with the target market, as I myself have desired a product like this for some time no...

For this assignment I'd like you to make a list of the traits you'd expect  the potential buyers of your product would have. I would like you to analyze why your consumers have these traits, and if those traits are the reason why they want to buy your product. Make a list of at least five traits, and write a small paragraph regarding your analysis.

Andrew Lanza ENT3003 Prof. Pryor 12/1/17 Your Exit Strategy 1) With all of the success the secure carry cupholder has had, I have chosen to stay on as the owner and CEO. I do not know how long I will own the business, but as long as horizons look lucrative and we are in the green, then i'm staying.  2) I want to do this because this product and this company are my baby. I have been with them since their conception, and they have made me a lot of money together. I feel that I am the most suited to run the company at this time as well, as the product is my own and I know the business and personnel better than any other owner or CEO could.  3) Throughout the development of this concept, I have made decisions about the product based on how I felt at the time. Luckily, it panned out well, and its success has driven me to invest more thought into the company and the product itself. The success of the product, without a doubt, has led me to choose the exit strategy ...