ENT3003

Andrew Lanza ENT3003 Prof. Pryor 12/6/17 Venture Concept No.2 For my entrepreneurial studies this semester, I have formulated a hypothetical business that sells car cupholders. These aren't just any cupholders though. These cupholders are designed to meet the needs of a market that was yet to be touched by a major retailer. My product was inspired through the opportunity of the need for a secure way to transport beverages of all sizes in one’s car cupholder. The opportunity, from my perspective, is just as much the unmet need as it is the customer. Through this opportunity, I found the chance for innovation. Enter the Secure Carry Cupholder . This innovation is the answer to the question. The point of innovation is to fill an unmet need, which is exactly what my product does. The reason I pursued creating the Secure Carry Cupholder is because I saw the opportunity, and I empathized with the target market, as I myself have desired a product like this for some time no...

For this assignment I'd like you to make a list of the traits you'd expect  the potential buyers of your product would have. I would like you to analyze why your consumers have these traits, and if those traits are the reason why they want to buy your product. Make a list of at least five traits, and write a small paragraph regarding your analysis.

Andrew Lanza ENT3003 Prof. Pryor 12/1/17 Your Exit Strategy 1) With all of the success the secure carry cupholder has had, I have chosen to stay on as the owner and CEO. I do not know how long I will own the business, but as long as horizons look lucrative and we are in the green, then i'm staying.  2) I want to do this because this product and this company are my baby. I have been with them since their conception, and they have made me a lot of money together. I feel that I am the most suited to run the company at this time as well, as the product is my own and I know the business and personnel better than any other owner or CEO could.  3) Throughout the development of this concept, I have made decisions about the product based on how I felt at the time. Luckily, it panned out well, and its success has driven me to invest more thought into the company and the product itself. The success of the product, without a doubt, has led me to choose the exit strategy ...

Andrew Lanza ENT3003 Prof. Pryor 11/29/17 Reading Reflection No. 3 1) In Thinking, Fast and Slow  by Daniel Kahneman, the author undermines human judgment by showing decades of his research devoting to explaining human behavior through 'systems' of thought. Kahneman states that human judgment is not as predictable as it may seem when it comes to decision making. His research devises that humans act either instinctively and emotionally or  more deliberately and logically. Kahneman attributes much of our decision-making ability to be entirely subconscious in the moment, essentially making it unnoticeable to us. His research uses psychological principles to explain neurological behavior and decision making we do every day. 2) I believe that T hinking, Fast and Slow connects with what we are learning in ENT3003 because it helps me as a reader understand more what drives human behavior. A s a budding entrepreneur, a nything that can give me insight into what a potential...

Andrew Lanza ENT3003 Prof. Pryor 11/28/17 Celebrating failure 1) Believe it or not, for this assignment I chose to select assignment 25. Assignment 25 was one I simply could not find enough information to use and to make a legitimate post. More than once I opened the assignment sure I would finish, and never submitted a thing.  2) I learned that you wont be able to do every assignment every time, but rather you should do all that you can and do them WELL. 3) Failure made me disappointed in myself and my capacity to problem solve. I think that facing problems like I did in ENT3003 will help me approach problems in the future because I will have a more determined mindset to troubleshooting/solution-providing. 

Andrew Lanza ENT3003 Prof. Pryor 11/14/17 Venture Concept No.1                F or my entrepreneurial studies this semester, I have formulated a hypothetical business that sells car cupholders. These aren't just any cupholders though. These cupholders are designed to meet the needs of a market that was yet to be touched by a major retailer. My product was inspired through the opportunity of the need for a secure way to transport beverages of all sizes in one’s car cupholder. The opportunity, from my perspective, is just as much the unmet need as it is the customer. Through this opportunity, I found the chance for innovation. Enter the Secure Carry Cupholder . This innovation is the answer to the question. The point of innovation is to fill an unmet need, which is exactly what my product does. The reason I pursued creating the Secure Carry Cupholder is because I saw the opportunity, and I empathized wit...