19a
Andrew Lanza
ENT3003
Prof. Pryor
10/27/17
ENT3003
Prof. Pryor
10/27/17
Idea Napkin No. 2
1) 1) My name is Andrew Lanza and i'm a fourth year student at UF studying Business Administration w/ a specialization in pre-law & Spanish. I'm a loquacious person with a good circle of friends who like to go outdoors, watch football, and most importantly, spend time together. Because of this lifestyle, I spend much of my time on the go, and I always like to be hydrated. With a tumbler in hand anywhere I go, I'm bound to spill, which tends to happen to me 2-4 times a week on average (clumsy). The cupholder would stop me from spilling in the car, in addition to preventing me from paying attention to anything but the road while I drive. It would be a perfect addition to my car, and could actually save the lives of some users! My aspirations for my car cupholder business are to prevent spillage in the life of others like myself, especially in one's car. I believe in this concept because I know it would make a difference in my life if it existed, and I hope that it would help others from being distracted drivers as well if it were to come to fruition.
2) The product I am offering to customers is an adaptable cupholder that adjusts to fit your beverage while also being weighed down securely in your cupholder to make car spillage a thing of the past. This will fix spillage because the cups won't be able to tip when you turn too fast or what have you.
3) This product will be marketed towards all drivers, as driving is what all the prototypical customers have in common. More specifically, it could be marketed towards commuters. Anyone who gets on the road every day to travel to and from somewhere would be an ideal candidate for this product's services.
4) The customers this product will be marketed to will want to purchase it because, like me, they are sick and tired of spilling their beverages in their car. From boiling hot coffee to ice cold gatorade, nothing is much worse than cleaning sticky dried drinks from your seats or in between the seats. Better yet, these potential consumers will want to buy this product to prevent themselves from spilling on themselves. The only thing worse than spilling on your car interior is spilling on yourself too, and showing up to work with a coffee stain on your white oxford shirt or blouse.
5) The product I offer is unique because of two specific features. Firstly, the any-cup adjustable grip on the cupholder itself. This is the durable, strong part of the product that holds your drink firmly so that you cannot remove it from the device unless you release the grips. The second unique part of the product is the seven-pound weight at the bottom of the cupholder designed to allow no tipping whatsoever when turning or making quick maneuvers in your vehicle.
I believe that the product I have come up with is not only unique and new, but incredibly useful. There is absolutely no way that nobody else is afflicted with huge car spilling problems like myself. Even though I drive an eleven-year-old car, new cars have the same problem as mine: a universally same sized cupholder. My product takes advantage of the universal cupholder size by creating an extension of it that fits any drink you could want, and making sure it makes it all the way to your destination, unspilled.
I think the feedback I received helped me realize that this product has a chance of being successful. I did notice some concern over the weight of the product, but as the product would stay stationary for most of the time, it seems as if that problem would only be for those who choose to carry this product around (which it isn't designed for). I think describing the details I had planned for the cupholder has helped with the feedback, as commenters believed it was much easier to understand after the description.
2) The product I am offering to customers is an adaptable cupholder that adjusts to fit your beverage while also being weighed down securely in your cupholder to make car spillage a thing of the past. This will fix spillage because the cups won't be able to tip when you turn too fast or what have you.
3) This product will be marketed towards all drivers, as driving is what all the prototypical customers have in common. More specifically, it could be marketed towards commuters. Anyone who gets on the road every day to travel to and from somewhere would be an ideal candidate for this product's services.
4) The customers this product will be marketed to will want to purchase it because, like me, they are sick and tired of spilling their beverages in their car. From boiling hot coffee to ice cold gatorade, nothing is much worse than cleaning sticky dried drinks from your seats or in between the seats. Better yet, these potential consumers will want to buy this product to prevent themselves from spilling on themselves. The only thing worse than spilling on your car interior is spilling on yourself too, and showing up to work with a coffee stain on your white oxford shirt or blouse.
5) The product I offer is unique because of two specific features. Firstly, the any-cup adjustable grip on the cupholder itself. This is the durable, strong part of the product that holds your drink firmly so that you cannot remove it from the device unless you release the grips. The second unique part of the product is the seven-pound weight at the bottom of the cupholder designed to allow no tipping whatsoever when turning or making quick maneuvers in your vehicle.
I believe that the product I have come up with is not only unique and new, but incredibly useful. There is absolutely no way that nobody else is afflicted with huge car spilling problems like myself. Even though I drive an eleven-year-old car, new cars have the same problem as mine: a universally same sized cupholder. My product takes advantage of the universal cupholder size by creating an extension of it that fits any drink you could want, and making sure it makes it all the way to your destination, unspilled.
I think the feedback I received helped me realize that this product has a chance of being successful. I did notice some concern over the weight of the product, but as the product would stay stationary for most of the time, it seems as if that problem would only be for those who choose to carry this product around (which it isn't designed for). I think describing the details I had planned for the cupholder has helped with the feedback, as commenters believed it was much easier to understand after the description.
Great job on your five elements and how they all flow together. I liked how you were able to in great detail explain why your customers will be willing to spend money on your product as well as describing who you are. Also, great job tacking advantage of the feedback you received on part one and applying it to this assignment.
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