18a

Andrew Lanza
ENT3003
Prof. Pryor
10/27/17

Create a Customer Avatar


My prototypical customer really could be anybody, but it would be most suitable for someone who commutes a lot, and would need a stable cupholder for all their driving. They drive a practical car, something that gets them to and fro efficiently and safely. The car is probably blue, or silver. They have kids, and they very well could be adopted. Their favorite book is A Hitchhikers Guide to The Galaxy. They're socially progressive, but politically conservative, with no party affiliation. They're in their thirties or forties, and spend time taking their kids to and from school and soccer practice with much need for stable cupholders. 

I think a hardworking attitude is what I have in common with my avatar. I think the commuting we both do is the number one thing we have in common. This is because ultimately, the product is designed for drivers, and that's the number one most important thing I have in common with them. 

Comments

  1. UnknownOctober 29, 2017 at 3:26 PM

    The way that you've described your customer avatar was very detailed and helped me envision your prototypical customer that would buy this product. Specifically, I liked how you mentioned your customer's favorite book and their political views. When also discussing what I had in common with my customer, I attributed these commonalities to me being in the target market for my business proposal.

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