12a

Andrew Lanza
ENT3003
Professor Pryor
10/3/17

Figuring Out Buyer Behavior No. 1

1) For my product, the practicality only really applies to one segment of society: drivers. If you aren't a  driver, then this product wouldn't be useful to you at all, unless purchased as a gift for a driver.

2)

3) The need awareness for this product, unfortunately, tends to arise only after the problem has occurred. It is when a driver spills his or her drink in the car when turning too quickly or an abrupt motion causes the cup to spill.

4) The first thing they do to fix this problem is usually just not bringing a drink at all in the car. Often, it is fixed by getting a new mug that fits their existing cupholder, or holding a drink in between their legs (which is even less safe). If they were to google a solution, it would be 'car cupholder'.

5) I found that the people I interviewed all had this issue but did not tend to do anything to address it because it was either too annoying to fix it or they felt their solutions were sufficient.

6) I would describe this segment as one that is largely not tapped into, especially for a product like my own. There are plenty of car accessories on the market, but very few with the true utility that mine has. 

Comments

  1. Ellliot LopatukhinOctober 8, 2017 at 10:59 PM

    I think that it would have been helpful to your post if you included information about your interviews. Also, for the sixth part you said how your product has more utility than other products on the market. I think that it would have been useful to explain how exactly your product is different and a more useful utility than every other product on the market. Overall I think if you put a little more effort into this post, it would probably be useful in the long run for your product and for this class.

    ReplyDelete

Post a Comment

Popular posts from this blog

11a

Andrew Lanza ENT3003 Professor Pryor 10/3/17 Idea Napkin No. 1 1) My name is Andrew Lanza and i'm a fourth year student at UF studying Business Administration w/ a specialization in pre-law & Spanish. I'm a loquacious person with a good circle of friends who like to go outdoors, watch football, and most importantly, spend time together. Because of this lifestyle, I spend much of my time on the go, and I always like to be hydrated. With a tumbler in hand anywhere I go, I'm bound to spill, which tends to happen to me 2-4 times a week on average (clumsy). My aspirations for my car cupholder business are to prevent spillage in the life of others like myself, especially in one's car. I believe in this concept because I know it would make a difference in my life if it existed, and I hope that it would help others from being distracted drivers as well if it were to come to fruition. The cupholder would stop me from spilling in the car, in addition to preventing m...
Read more

29a

Andrew Lanza ENT3003 Prof. Pryor 12/6/17 Venture Concept No.2 For my entrepreneurial studies this semester, I have formulated a hypothetical business that sells car cupholders. These aren't just any cupholders though. These cupholders are designed to meet the needs of a market that was yet to be touched by a major retailer. My product was inspired through the opportunity of the need for a secure way to transport beverages of all sizes in one’s car cupholder. The opportunity, from my perspective, is just as much the unmet need as it is the customer. Through this opportunity, I found the chance for innovation. Enter the Secure Carry Cupholder . This innovation is the answer to the question. The point of innovation is to fill an unmet need, which is exactly what my product does. The reason I pursued creating the Secure Carry Cupholder is because I saw the opportunity, and I empathized with the target market, as I myself have desired a product like this for some time no...
Read more

24a

Andrew Lanza ENT3003 Prof. Pryor 11/14/17 Venture Concept No.1                F or my entrepreneurial studies this semester, I have formulated a hypothetical business that sells car cupholders. These aren't just any cupholders though. These cupholders are designed to meet the needs of a market that was yet to be touched by a major retailer. My product was inspired through the opportunity of the need for a secure way to transport beverages of all sizes in one’s car cupholder. The opportunity, from my perspective, is just as much the unmet need as it is the customer. Through this opportunity, I found the chance for innovation. Enter the Secure Carry Cupholder . This innovation is the answer to the question. The point of innovation is to fill an unmet need, which is exactly what my product does. The reason I pursued creating the Secure Carry Cupholder is because I saw the opportunity, and I empathized wit...
Read more